App to Success helps app developers to maximize their apps' success by providing trainings, tools and coaching. The concept of App to Success was created by Rik and realized by Rik, Jochem and Irene.
How it all began
Rik is an app developer and he struggled to sell those apps even though his apps were well-built and thought through. To solve this, he went to several business trainings. These trainings together with the experience of selling and maintaining several apps in stores, allowed him to figure out that good apps could be much more successful with only a few changes. Rik noted that more app developers have an increasing need for guidance while publishing apps. This resulted in App to Success taking shape.
The collaboration between Rik, Jochem and Irene started during talks about the idea of App to Success and how to improve and broaden this idea. Over the years, we have learned a lot about marketing, building apps and publishing them to the marketplace as a result of our academic and practical pursuits in business and psychology.